How to sell: Barracuda Networks, 15/10/2024

In the dynamic world of cybersecurity, it is crucial not only to have the best solutions, but also to know how to present them effectively and clearly to your customers. That’s why we are pleased to invite you to our first “How to Sell Barracuda” event! This compact but powerful event is specifically designed to help you and your team hone your sales skills focused on Barracuda Networks solutions.

Whether you are already an experienced salesperson or new to the cybersecurity market, this morning offers you the chance to gain practical insights and strategies that you can apply immediately. We are confident that after this event, you will be better equipped to sell cybersecurity and Barracuda solutions with confidence and success.

Interested in more? You can find the agenda below.

Agenda

08:30 – 09:00 | Reception & Welcome Coffee
Start the day with a cup of coffee or tea and get to know other resellers and the event speakers in advance

09:00 – 09:15 | Opening & Introduction
The morning will start with an introduction on key objectives:

• How do you ask the right questions during prospecting?
• What do you do during a meeting with the customer
• How do you close a deal and make your story strong?

Barracuda Networks Battery Story (5 pillars).

Introduce yourself: Who are you? What do you do? What do you want to get out of here today?

09:15 – 10:00 | Barracuda-solutions: Key Selling Points
An overview of the major Barracuda solutions:

• Email Security (Email Threat Scan)
• Data Protection (Data Inspector, Cloud2Cloud Backup with Microsoft)
• Barracuda XDR and NIS2

10:00 – 10:45 | Pitching Techniques & Role-Playing
Practical tips and interactive role-plays to improve sales techniques.
“What I hear, I forget. What I see, I remember. What I do, I understand.”

10:45 – 11:00 | Break

11:00 – 11:30 | Success Stories: Case Studies from Resellers
Learn from successful reseller case studies.

11:30 – 12:00 | Marketing & Sales Tools
Explore Barracuda tools that can help you with your sales, such as Sage, Barracuda Campus and various blogs.

12:00 – 12:15 | Q&A & Closing
Kahoot quiz and awards ceremony, followed by the conclusion of the morning’s activities

12:15 – 13:30 | Lunch & Networking Opportunity
End the morning with a convivial lunch. An excellent opportunity to network and exchange experiences with colleagues and experts.

Speakers

Location

This event will take place at Zelda & Zorro in Ghent. Parking is available in the Indigo Parking Nieuwe Dokken.

Register now!